Groganically

Groganically are an online hub inspiring gardening enthusiasts of all calibers, to grow organic produce and flowers. They are strongly against using pesticides, chemical fertilizers and other artificial chemicals.

The brief was to suggest a brand name & catch phrase, and to create a brand Identity that is memorable, simple and in line with their core values. Their brand needed to illustrate their passion for growing organically. A brand strategy was also required for their social media pages, that would encourage others and spread the message to grow organically in a fun and witty way.

I suggested the name groganically, which is a combination of the words Grow and Organically. We decided to shorten the brand identity to Gro to make it more memorable, and so it can be used as a play on word for the their brand strategy. I also suggested the catch phrase “Be inspired to grow organically”. To give the brand an organic and earthy feel, I used green, grey and white colours.

Role : Branding, illustration & Web

Social Media Pages : Instagram, Facebook